{"id":233,"date":"2026-01-20T14:21:21","date_gmt":"2026-01-20T14:21:21","guid":{"rendered":"https:\/\/nikolaambros.net\/?page_id=233"},"modified":"2026-01-22T08:40:23","modified_gmt":"2026-01-22T08:40:23","slug":"case-study-2","status":"publish","type":"page","link":"https:\/\/nikolaambros.net\/de\/case-study-2\/","title":{"rendered":"Fallbeispiele"},"content":{"rendered":"<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>REE<\/strong> <br>Kommunikations- und Designkonzept <br>inklusive Umsetzung<\/mark><\/h6>\n\n\n\n<p>REE ist ein integrierter Beratungs- und Analysedienst, der eine gesamte Kompressorenflotte bewertet und vergleicht, um mithilfe eines propriet\u00e4ren Flottenleistungstools datengest\u00fctzte Verbesserungen in Zuverl\u00e4ssigkeit, Effizienz und Umweltleistung zu entwickeln und umzusetzen. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"#Challenge\">Wie wir REE transformiert haben<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Keyvisual_Personas_Refinery-3-edited-1-scaled.jpg\" alt=\"\" class=\"wp-image-217\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Keyvisual_Personas_Refinery-3-edited-1-scaled.jpg 2560w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Keyvisual_Personas_Refinery-3-edited-1-300x200.jpg 300w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Keyvisual_Personas_Refinery-3-edited-1-1024x682.jpg 1024w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Keyvisual_Personas_Refinery-3-edited-1-768x512.jpg 768w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Keyvisual_Personas_Refinery-3-edited-1-1536x1023.jpg 1536w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Keyvisual_Personas_Refinery-3-edited-1-2048x1364.jpg 2048w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Keyvisual_Personas_Refinery-3-edited-1-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" id=\"Challenge\" style=\"color:#000000\"><strong><strong>Ausgangslage<\/strong><\/strong><\/h6>\n\n\n\n<ul style=\"color:#636363;font-size:17px\" class=\"wp-block-list has-text-color\">\n<li>Es gab nur wenige Materialien, die sich an ein Publikum mit rein ingenieurwissenschaftlichem Hintergrund richten.<\/li>\n\n\n\n<li>Veraltetes Erscheinungsbild der visuellen Elemente und unklare Botschaften in den Marketingmaterialien<\/li>\n\n\n\n<li>Konflikt mit dem modernen Ansatz des neu entwickelten, gro\u00df angelegten browserbasierten Leistungsrechners<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<div style=\"row-gap: 16px; column-gap: 16px; grid-template-columns: repeat(3,1fr); \" class=\"galleryberg-gallery-container columns-3 layout-tiles wp-block-galleryberg-gallery\">\n\t\n<figure class=\"wp-block-galleryberg-image galleryberg-image size-large wp-block-galleryberg-image\" id=\"wp-image-184\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"570\" src=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_old-logos-edited.jpg\" class=\"\" alt=\"\" \/>\t\t<\/figure>\n\n\n<figure class=\"wp-block-galleryberg-image galleryberg-image size-large wp-block-galleryberg-image\" id=\"wp-image-185\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"570\" src=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/PTQ_REE_full_page-edited-1024x768.png\" class=\"\" alt=\"\" \/>\t\t<\/figure>\n\n\n<figure class=\"wp-block-galleryberg-image galleryberg-image size-large wp-block-galleryberg-image\" id=\"wp-image-187\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"570\" src=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_old-brochure-edited-1024x768.jpg\" class=\"\" alt=\"\" \/>\t\t<\/figure>\n\n\n<figure class=\"wp-block-galleryberg-image galleryberg-image size-large wp-block-galleryberg-image\" id=\"wp-image-158\">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/3.1.4-Focus-area-1024x576.png\" alt=\"\" class=\"\" \/>\t\t<\/figure>\n\n\n<figure class=\"wp-block-galleryberg-image galleryberg-image size-large wp-block-galleryberg-image\" id=\"wp-image-222\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"431\" src=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/Photo_Keyvisual_REE-2022-05-06-09_24-Besprechung-in-\u201eGeneral-_-Microsoft-Teams-1024x581.jpg\" class=\"\" alt=\"\" \/>\t\t<\/figure>\n\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading has-text-color\" style=\"color:#000000\"><strong>Herangehensweise<\/strong><\/h6>\n\n\n\n<ul style=\"color:#636363;font-size:17px\" class=\"wp-block-list has-text-color\">\n<li>Durchf\u00fchrung von Interviews und Workshops mit globalen Produktmanagern<\/li>\n\n\n\n<li>Durchf\u00fchrung von Interviews mit regionalen Produktmanagern und Vertriebsmitarbeitern, die wertvolles Kundenfeedback zur Wahrnehmung der Serviceleistung durch die Kunden liefern konnten.<\/li>\n\n\n\n<li>Analyse der Marktbed\u00fcrfnisse (bedingt durch diverse politische Vorgaben, gesellschaftliche Trends und aktuelle Ver\u00e4nderungen innerhalb der Branche in Bezug auf Nachhaltigkeits- und Diversit\u00e4tsfragen)<\/li>\n\n\n\n<li>Klare Definition von Merkmalen, Vorteilen und Nutzen sowie Erstellung spezifischer Personas mit Bed\u00fcrfnissen und Problemen<\/li>\n\n\n\n<li>Entwicklung eines Kommunikations- und Designkonzepts, das den Kern der Submarke beibeh\u00e4lt und gleichzeitig die Botschaften f\u00fcr technische und kommerzielle Interessen verfeinert, und das sich an eine erweiterte, aber dennoch spezifische Zielgruppe mit teils gegens\u00e4tzlichen Bed\u00fcrfnissen richtet.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large wp-duotone-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"150\" src=\"http:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/IMG_0076-768x1024.jpg\" alt=\"\" class=\"wp-image-150\" srcset=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/IMG_0076-768x1024.jpg 768w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/IMG_0076-225x300.jpg 225w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/IMG_0076-1152x1536.jpg 1152w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/IMG_0076-1536x2048.jpg 1536w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/IMG_0076-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large wp-duotone-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"206\" src=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/IMG_0080-1-768x1024.jpg\" alt=\"\" class=\"wp-image-206\" srcset=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/IMG_0080-1-768x1024.jpg 768w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/IMG_0080-1-225x300.jpg 225w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/IMG_0080-1-1152x1536.jpg 1152w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/IMG_0080-1-1536x2048.jpg 1536w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/IMG_0080-1-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large wp-duotone-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"204\" src=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/IMG_0090-1-1024x768.jpg\" alt=\"\" class=\"wp-image-204\" srcset=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/IMG_0090-1-1024x768.jpg 1024w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/IMG_0090-1-300x225.jpg 300w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/IMG_0090-1-768x576.jpg 768w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/IMG_0090-1-1536x1152.jpg 1536w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/IMG_0090-1-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading has-text-color\" style=\"color:#000000\"><strong>Ergebnis<\/strong><\/h6>\n\n\n\n<ul style=\"color:#636363;font-size:17px\" class=\"wp-block-list has-text-color\">\n<li>Neugestaltung der bestehenden Submarke im Einklang mit der \u00fcberarbeiteten Botschaft und der erweiterten Zielgruppe<\/li>\n\n\n\n<li>Erstellung neuer kundenorientierter Materialien (Erkl\u00e4rvideo in verschiedenen Sprachen, Webseite mit Mini-Version des Leistungsrechners, Social-Media-Kampagne, Anzeigen, Vorlagen f\u00fcr Berichte und Angebote, Schulungszertifikate, Flyer, Produktinformationen usw.)<\/li>\n\n\n\n<li>Erstellung von Material f\u00fcr Vertrieb (Verkaufsleitfaden, Software-Tutorial und -Anleitung, PPT- und Word-Vorlagen usw.).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Erklarvideo_1920x1080_EN_Subtitles.mp4\"><\/video><figcaption class=\"wp-element-caption\">Erkl\u00e4rvideos in verschiedenen Sprachen f\u00fcr Websites, YouTube-Kan\u00e4le und kurze Beitr\u00e4ge f\u00fcr LinkedIn.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"623\" src=\"http:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/Mini-Calculator-Desktop-Step-2-1024x623.png\" alt=\"\" class=\"wp-image-173\" srcset=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/Mini-Calculator-Desktop-Step-2-1024x623.png 1024w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/Mini-Calculator-Desktop-Step-2-300x182.png 300w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/Mini-Calculator-Desktop-Step-2-768x467.png 768w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/Mini-Calculator-Desktop-Step-2-1536x934.png 1536w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/Mini-Calculator-Desktop-Step-2-2048x1246.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Teaser-Version der Software integriert in die Webseite<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Poster_on_the_floor-certificate-edited-1024x768.png\" alt=\"\" class=\"wp-image-181\" srcset=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Poster_on_the_floor-certificate-edited-1024x768.png 1024w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Poster_on_the_floor-certificate-edited-300x225.png 300w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Poster_on_the_floor-certificate-edited-768x576.png 768w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Poster_on_the_floor-certificate-edited-1536x1152.png 1536w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Poster_on_the_floor-certificate-edited-2048x1536.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Trainingszertifikat<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1734\" src=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_LinkedIn-1-edited-scaled.png\" alt=\"\" class=\"wp-image-197\" srcset=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_LinkedIn-1-edited-scaled.png 2560w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_LinkedIn-1-edited-300x203.png 300w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_LinkedIn-1-edited-1024x694.png 1024w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_LinkedIn-1-edited-768x520.png 768w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_LinkedIn-1-edited-1536x1040.png 1536w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_LinkedIn-1-edited-2048x1387.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">LinkedIn Kampagne<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE-Laptop-Screen-Website-edited-1-scaled.png\" alt=\"\" class=\"wp-image-166\" srcset=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE-Laptop-Screen-Website-edited-1-scaled.png 2560w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE-Laptop-Screen-Website-edited-1-300x200.png 300w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE-Laptop-Screen-Website-edited-1-1024x683.png 1024w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE-Laptop-Screen-Website-edited-1-768x512.png 768w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE-Laptop-Screen-Website-edited-1-1536x1024.png 1536w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE-Laptop-Screen-Website-edited-1-2048x1365.png 2048w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE-Laptop-Screen-Website-edited-1-1200x800.png 1200w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Webseite<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1096\" src=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Report-Proposal_Templates-1-edited-1-scaled.png\" alt=\"\" class=\"wp-image-179\" srcset=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Report-Proposal_Templates-1-edited-1-scaled.png 2560w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Report-Proposal_Templates-1-edited-1-300x128.png 300w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Report-Proposal_Templates-1-edited-1-1024x438.png 1024w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Report-Proposal_Templates-1-edited-1-768x329.png 768w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Report-Proposal_Templates-1-edited-1-1536x658.png 1536w, https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/REE_Report-Proposal_Templates-1-edited-1-2048x877.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Vorlagen<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div style=\"height:81px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\"><strong>Sicherheit<\/strong><br>Begr\u00fc\u00dfung und Sicherheitsunterweisung f\u00fcr Besucher<br><\/h6>\n\n\n\n<p>Alle Service- oder Produktionsstandorte weltweit sind verpflichtet, ihre Besucher mit einer Einf\u00fchrung in die Sicherheitsbestimmungen zu begr\u00fc\u00dfen.<br>Das Sicherheitsmaskottchen f\u00fchrt die Besucher durch die Einrichtung und erkl\u00e4rt alles freundlich und informativ. Dabei mussten die \u00f6rtlichen Sicherheitsvorschriften eingehalten werden. Mithilfe von KI kann das Sicherheitsmaskottchen die Botschaft in 16 Sprachen, darunter europ\u00e4ische und asiatische, vermitteln.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"#Challengesafety\">Wie wir Videos f\u00fcr alle Standorte erstellt haben<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/Safety-Instructions-Video_EN_2025_all-scenes.mp4\"><\/video><figcaption class=\"wp-element-caption\">Begr\u00fc\u00dfungs- und Einf\u00fchrungsvideo f\u00fcr Besucher: Englische Version<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" id=\"Challengesafety\" style=\"color:#000000\"><strong><strong>Ausgangslage<\/strong><\/strong><\/h6>\n\n\n\n<ul style=\"color:#636363;font-size:17px\" class=\"wp-block-list has-text-color\">\n<li>Die bestehende PowerPoint-Pr\u00e4sentation war von geringer Qualit\u00e4t, veraltet, passte nicht zu den \u00fcbrigen sicherheitsrelevanten Materialien und war daher nicht mehr einsatzf\u00e4hig.<\/li>\n\n\n\n<li>F\u00fcr jeden Standort war ein eigenes Voiceover mit geringer Audioqualit\u00e4t aufgenommen worden.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading has-text-color\" style=\"color:#000000\"><strong>Herangehensweise<\/strong><\/h6>\n\n\n\n<ul style=\"color:#636363;font-size:17px\" class=\"wp-block-list has-text-color\">\n<li>Analyse des bisherigen Materials und Erstellung einer \u00dcbersicht aller ben\u00f6tigten Szenen<\/li>\n\n\n\n<li>Ein internationales Team von Sicherheitsexperten \u00fcberpr\u00fcfte, erg\u00e4nzte und w\u00e4hlte die spezifischen lokalen Anforderungen aus.<\/li>\n\n\n\n<li>Entwicklung eines modularen Systems, so dass einzelne Szenen je nach Land\/Standort \u00fcbersetzt und kombiniert werden k\u00f6nnen.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading has-text-color\" style=\"color:#000000\"><strong>Ergebnis<\/strong><\/h6>\n\n\n\n<ul style=\"color:#636363;font-size:17px\" class=\"wp-block-list has-text-color\">\n<li>F\u00fcr diese Videos wurde das Sicherheitsmaskottchen, das zuvor innerhalb des Unternehmens etabliert worden war, animiert. F\u00fcr die englische Version wurde eine passende Stimme gecastet und das Voiceover eingesprochen.<\/li>\n\n\n\n<li>Mithilfe von KI-Software und Klonen der Stimme wurden f\u00fcr die verbleibenden 15 Sprachen Audioaufnahmen generiert, die dem Klang und Tonfall der Originalstimme m\u00f6glichst nahe kamen. Die generierten Sprachaufnahmen wurden von Muttersprachlern Korrektur gelesen und bearbeitet, um kleinere Fehler in Aussprache und Sprechtempo zu korrigieren.<\/li>\n\n\n\n<li>Die finalen Videos wurden entsprechend den individuellen Anforderungen der Standorte bearbeitet und zusammengestellt; insgesamt entstanden 22 Versionen.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/Safety_Instructions_Video_DE_2025_all_scenes.mp4\"><\/video><figcaption class=\"wp-element-caption\">Begr\u00fc\u00dfungs- und Einf\u00fchrungsvideo f\u00fcr Besucher: Deutsche Version<\/figcaption><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" controls src=\"https:\/\/nikolaambros.net\/wp-content\/uploads\/2026\/01\/Safety-Instructions-Video_JP_2025_all-scenes.mp4\"><\/video><figcaption class=\"wp-element-caption\">Begr\u00fc\u00dfungs- und Einf\u00fchrungsvideo f\u00fcr Besucher: Japanische Version<\/figcaption><\/figure>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>REE Communication and design concept including roll-out REE is an integrated consulting and analytics service that assesses and benchmarks an entire compressor fleet to develop and implement data\u2011driven improvements in reliability, efficiency and environmental performance using a proprietary Fleet Performance Tool. Challenge Approach Result<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-233","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/nikolaambros.net\/de\/wp-json\/wp\/v2\/pages\/233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nikolaambros.net\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nikolaambros.net\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nikolaambros.net\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nikolaambros.net\/de\/wp-json\/wp\/v2\/comments?post=233"}],"version-history":[{"count":71,"href":"https:\/\/nikolaambros.net\/de\/wp-json\/wp\/v2\/pages\/233\/revisions"}],"predecessor-version":[{"id":331,"href":"https:\/\/nikolaambros.net\/de\/wp-json\/wp\/v2\/pages\/233\/revisions\/331"}],"wp:attachment":[{"href":"https:\/\/nikolaambros.net\/de\/wp-json\/wp\/v2\/media?parent=233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}